When we think of the brain, we usually think of a lump of undifferentiated gray matter, made up of neurons. But the brain actually has a quite complex internal structure, laid out very specifically by the genes, to allow it to encode and store our experience.
As we evolved from the apes, and they from reptiles and other creatures before them, our brain evolved as well. Pieces were added, but rarely removed, building on previously evolved parts of the brain. The most ancient section, the limbic system, or what I call the inner eye, is a relic from our reptilian ancestors. It lies at the center of the brain, and is almost completely genetically laid out, unlike our higher brain, the cortex, which is laid out more flexibly to be shaped by our experience.
Interestingly, information from all the senses (touch, smell, hearing, tasting and seeing) passes through the inner eye before being routed to the higher brain. In other words, nerves from our senses relay information through the inner eye, where their signals can be nuanced, enhanced, ignored, or otherwise colored, before they are processed by the cortex, and our higher consciousness.
This lends the genetically-laid-out part of the brain--the inner eye--a powerful means of control over us. In fact, it determines who we are. We remember what interests us, and we forget what doesn't. We pursue what drives us, and we ignore what doesn't. We take the path of least resistance in life, with resistance defined by what experiences resonate with our inner eye. If our inner eye thrives on novelty, then we will always seek novelty. If not, then not.
There is a distribution of inner eyes across people, so no two people are motivated by the same experience. The inner eye thus determines our temperament, and who we can become. This obviously has dire consequences for free will.
One important thing to keep in mind about the inner eye, however, is that it can only recognize vague invariant patterns in the environment similar to those in the State of Nature. It has no power by itself to plan or recognize more complex or modern objects. For this it must exploit its knowledge of the higher brain to do its bidding.